W

Win recognition as an industry leader, proud of our past but focused on our future. We will assume leadership roles within our industry and in our communities.

I

Increase the number of strategically located offices and achieving growth and improving our ability to attract and retain qualified associates.

N

Narrow our work focus to achieve growth in the areas of our strengths, and then build the operational capacity and skills needed to support that growth.

N

Never lose sight of the fact our success depends largely on the ability to consistently understand and exceed customer expectations and to gain customer loyalty.

E

Explore new products, markets and technologies. Quickly seize the best ideas and integrate them into our daily operations.

R

Raise our expectations of ourselves in areas of quality, safety, education, customer satisfaction, and customer loyalty.

S

Sustain a work environment that encourages, recognizes, and rewards initiative, loyalty, integrity, and performance in the roofing industry.

Setting the STANDARD in the roofing & construction industry since 1954.